42% of Startups' Failures are due to "No Market Need"
According to a study from CB Insights, the Number 1 reason why startups fail is due to "No Market Need". Entrepreneurs jump too quickly into the experimentation, without running thorough market studies, hoping to find the Product-Market fit ... down the road. At Indigo we believe Idea is Key. Indeed, the execution will determine whether an idea is developed to its full potential. But Ideas are not equal. Following a 5-step process, Indigo Venture Lab produce Ideas that are worth launching.
1. We exploreopportunities thanks to a data-driven / experts approach 2. We ideate new businesses with our worldwide community of innovators 3. We derisk the opportunities through customer insights, competitions, unit economics 4. We build MVPs, test acquisition channels and convert the first clients; 5. We spin-out companies by assembling and mentoring dream teams of entrepreneurs.