42% of Startups' Failures are due to "No Market Need"
According to a study from CB Insights, the Number 1 reason why startups fail is due to "No Market Need". Entrepreneurs jump too quickly into the experimentation, without running thorough market studies, hoping to find the Product-Market fit ... down the road.
At Indigo we believe Idea is Key.
Indeed, the execution will determine whether an idea is developed to its full potential. But Ideas are not equal. Following a 5-step process, Indigo Venture Lab produce Ideas that are worth launching.
1. We explore a theme by building a knowledge base with experts in the field; 2. We ideate by leveraging the creativity of our worldwide community of members; 3. We assess the opportunity by analyzing customer trends and competitions; 4. We build a compelling business plan, operating model, and growth strategy; 5. We launch companies by assembling dream teams of entrepreneurs.